01
treceveinte

LUCATERO

→ Branding

Lucatero is an architecture studio based in Zamora, Michoacan leaded by Hector Lucatero. The studio works on a wide variety of commissions ranging from residential housing to commercial building projects. In response to restructuring the whole visual identity we worked closely with Lucatero's team to craft a graphic identity that represent their contemporary style, legacy and forward outlook.

For Lucatero's identity we wanted to reflect experience, upscale and matureness with simple and neat details. The wordmark was built around the concept of stacking blocks to create something enduring, a core principle in the architecture practice, for this reason we drawn each letter by blocks evoking this idea. Also the brand relies on a grayscale color palette to keep it sober and also recall the raw materials used in construction.

13-1
02
11-1
07-1
04-1
06-1
09-1
03-1
08-1
12-1
14-1
10-1
05-1

More projects ↓

Nóvalo→ Branding

Keep Damn Studio→ Branding

Folisan→ Branding

Cultura Blend→ Branding

Plató→ Branding

Evoca Editorial→ Branding

Trinitate→ Film

Lapele→ Branding

Proquimed→ Motion Graphics

Andrea Mancilla→ Branding

Be Deli→ Branding

Aviporc→ Film

Wunify→ Motion Graphics

Hilario→ Editorial

Tekdeco→ Branding

Home San Miguel→ Film

Zorros Urbanos→ Editorial

Teatro Del Bicentenario→ Motion Graphics

Alma Fernández→ Branding

Grupo Trinitate→ Film

Sindexa→ Motion Graphics

treceveinte

.

Branding and multi-

disciplinary design studio

Niebla 226, Jardines del Moral

Leon, Guanajuato, Mexico

+52 477 243 3749

.

© 2020 Treceveinte →

All rights reserved