Folisan – Treceveinte

FOLISAN

→ Branding

Folisan is a natural cosmetic brand backed up by Laboratorios Melari which has more 25 years of experince in the manufacture of personal care products, it is one of the few brands in Mexico that is 100% vegan, 100% natural and 100% cruelty free. In addition to being a company that is committed to the transformation of many women who suffer from hair loss, giving thme the opportunity to recover it and discover the natural beauty that only organic and chemical-free products can achieve.

Natural feels good.

Our goal was to create a trustworthy identity tha evokes a feeling of being in good hands and safeness. This was achieve by developing a custom wordmark and brandmark inspired by the organic shapes of nature and complimented with a nude and calmy color palette and a series of nature inspired patterns.